dmesg filled with same message...how do squelch it?

I have a dvd/cd writer with lightscribe. I burned a couple of cd's..seems to work ok, however whenever I try to see the results of dmesg, its filled up with this same error over and over and ovver again:

mesg
x30, ascq=0x00)
The failed "Read Cd/Dvd Capacity" packet command was:
"25 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 "
ATAPI device hdc:
Error: Not ready -- (Sense key=0x02)
Incompatible medium installed -- (asc=0x30, ascq=0x00)
The failed "Read Cd/Dvd Capacity" packet command was:
"25 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 "
ATAPI device hdc:
Error: Not ready -- (Sense key=0x02)
Incompatible medium installed -- (asc=0x30, ascq=0x00)
The failed "Read Cd/Dvd Capacity" packet command was:
"25 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 "
ATAPI device hdc:
Error: Not ready -- (Sense key=0x02)
Incompatible medium installed -- (asc=0x30, ascq=0x00)
The failed "Read Cd/Dvd Capacity" packet command was:
"25 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 "

How do I stop that from logging so I can see any other messages that I might need?

Thank you,